JOWERS is the Director of Communications and Marketing at Participant, the leading media company dedicated to entertainment that stands at the intersection of art and activism. She leads the communication strategy development and execution for impact and marketing campaigns tied to Participant’s content. She has led campaign strategy for films and series including the Netflix / Higher Ground documentary Descendant, Judas and the Black Messiah, Ava DuVernay’s Emmy®-winning When They See Us and JOHN LEWIS: GOOD TROUBLE. She manages a team of three marketing and communications professionals, who oversee festival strategy, release planning and media relations for all of Participant’s titles, including the Oscar-nominated documentary All the Beauty and the Bloodshed, The First Wave, Costa Brava Lebanon, among others.
Jowers brings critical attention to advocacy campaigns, resulting in measurable wins for impact partners, from historical landmark status for the Hampton House to increased voter registration in the 2020 election. In addition to the robust array of media coverage she’s secured for campaigns and clients, her work was also recognized in multiple categories for the Shorty Awards, Shorty for Social Good Awards, Inc.’s Most Innovative Company, Fast Company’s World Changing Ideas competition, the Webby Awards and the Anthem Awards. She was honored as Ad Color’s Rising Star of 2022, recognized for her work on marketing and communications campaigns.
Prior to joining Participant, Jowers was the Research and Policy Manager for The Hub Project, a progressive advocacy organization in Washington, D.C., where she supported a coalition of organizers across the country on state-level issue advocacy/communication campaigns around healthcare and the economy. She advised on communication and policy efforts, provided technical assistance and training and developed partnerships with influencers to support digital content creation. She also supported research and events for Groundwork Collaborative, a nonprofit partner of The Hub Project focused on progressive narrative change around the economy.
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Jowers worked on public affairs, social impact and diversity-related communications campaigns at Weber Shandwick, supporting clients including Nike, Orsted, Kimberly Clark, Papa John’s, and Verizon. She launched the Purpose Decoded newsletter, the first-of-its-kind social impact PR weekly newsletter that covered global insights on impact-related corporate and nonprofit initiatives.